Image: Thaoski

In the past, Ministry Insights Profiles used word pictures of four animals: Lion, Otter, Golden Retriever, and Beaver. Each animal type communicated one of four personality types and associated behavioral characteristics that are measured in our questionnaires.

You have probably heard the phrase, “A picture is worth a thousand words.”The use of the animal names made the Ministry Insights assessments more approachable and non-threatening to respondents. We have found that people tend to resist labels, especially impersonal letters and acronyms, to explain their personality and behavioral styles.

Further, using the animals also generates interaction in marriages, families, and groups to get people talking about their characteristics and strengths. Ministry Insights Profile results are memorable, resulting in a long-lasting impact on individuals and their important relationships.

But in recent years, users have told us that animal names simplified the profile reports unnecessarily. In light of that repeated feedback, we have begun to phase out animal names from the profile reports and focus on the behavioral strengths represented in people.

Find more answers to your Frequently Asked Questions (FAQs) here.